February 2012
1 post
Time for online video to step out of TV's shadow
This article was originally published on AdAge
Whether digital marketers want to admit it or not, TV is the most powerful branding medium of all time. Online video is a close digital corollary, but we still haven’t seen the big shift in brand advertising dollars from traditional to digital that many are hoping for.
The problem is that since its inception, online video has been sold as a...